That can work in our favor when we have job titles like engineer, nurse, technology expert, or entrepreneur. More often than not, the marketplace buzz around those jobs casts them in a good light.
Unfortunately, this isn’t always the case.
Your baggage claim
Some job titles and the industries that assign them come with a not-so-stellar history. The titles themselves can make a job seekers blood run cold like:
- Car salesman
- Insurance agent
- Call center rep
- Retail clerk
Today there’s also baggage around jobs in banking, investment services, government, law, and the media to name a few. How we regard certain jobs depends on our individual experiences, values, perspectives, and knowledge.
It’s easy to generalize and presume that anyone or everyone who works in a certain field fits a negative stereotype. As a result we’re likely to steel ourselves for a bad experience, often adopting an attitude that will provoke it.
Negative brands around jobs and industries are difficult to break, especially when they have taken deep hold of the marketplace psyche for many years.
Break the mold
At some point in our careers, we’ll likely have a job that isn’t held in high regard because of its title. Our challenge is to turn negative perceptions into positives through our actions.
Recently, after driving my car for 14 years, I decided to buy a new one. I don’t do this often because I dread the whole dealing-with-the-car-salesman thing. Here’s what I was expecting:
- Pressure to buy more car than I needed
- Back and forth negotiating, made complicated by the trade and/or financing
- Not really getting the best deal
- Fast-talking plus bait and switch promises
- Being left hanging when I had questions after the sale
I brought this baggage to the experience, something, Jeff, my salesman, had to overcome. So here’s what he provided:
- Patient listening and attention to what I wanted
- Information about the best-fit model for me and its features
- A clear statement about the sticker price and discussion about what I wanted to pay
- An upfront trade price so I could decided if wanted to sell my old car privately
- A meeting on the features while sitting in the model, resulting in a chance to get to know each other
- A sense of humor, respectfulness, and advocacy (I didn’t want to be “sold” any warranty and undercoating extras, so Jeff kept that from happening.)
- Availability to answer questions anytime after I’d taken the car home
My experience with Jeff was so good that I talked to him a bit about the negative label that comes with being a car salesman. I learned that prior to this job, he and his brother had owned a couple of fitness businesses where he had developed his customer service skills, practicing his philosophy about dealing fairly and ethically with people.
His view was that, since he enjoyed people and selling cars, he would be the kind of car salesman that broke the negative mold. Clearly there are many Jeff’s out there, and each one will gradually lift the negative baggage off the car salesman title.
Lesson learned: The positive behaviors that we demonstrate in our jobs re-brand them.
The power of one
Shunning a job because the title comes with baggage makes no sense, particularly if it provides opportunity and growth potential that helps you build a satisfying career. When it’s your job, you own it. That means you put your stamp on it, making it represent the values, standards, and ethics that brand it positively.
Jobs are about productivity and relationships. By adding value and delivering high quality service, you’ll showcase what a job well done really means. Each one of us makes a difference and there’s true power in that.
Photo from Carcomparing.eu via Flickr